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You have hit the nail on the head. Decent sized clients are going to want you to pitch your ideas and experience to them - more than likely against companies with experienced staff, etc. With no portfolio and no direct contacts, you are going to find it tough to compete. Your sister's experience will help some, but neither of you have the experience that a client want to see to hire you to run a campaign from start to finish. Your best bet is for your sister to try to expand her skills and try to get some experience helping her company's marketing department (or at least see if she can get invited to the meetings) and then after you graduate, hook on with a marketing company for a few years to see how that side of the table operates.
If you have experience in IM ad you got connections in the market and you got good investment then go ahead with a plan.
I just need some reassurance here. My sister and I have been thinking about opening our own marketing company for small businesses. My sister has experience on the creative side with graphic design and websites etc. And has been working for a company for about 2 years where she designs all their posters, flyers brochures , websites etc. I on the other hand am only a 2nd year accounting student planning on doing a double major in both accounting and marketing. I have always had a passion for marketing I have been building websites since I was 14 , and doing my own marketing for them which was everything from SEO to the graphic design for the website.
We would like to start doing research now, and if we find it to be a good business opportunity in our area then we would like to start getting the basis of our business down. We do not plan to be in operation until I am out of school, so another 2 years at least.
I would just like to know anyones opinions who have experience in opening businesses, or marketing. It is something we are both passionate about but I am just worried getting clients will be hard because of our young age so clients will see us as less experienced.
I was thinking about maybe getting started with some small jobs through a website to start building potential clientele.