Those with longer term strategies would probably grab the greater market share, with the intent of driving competitors out of the business, which would in turn allow them to raise prices.
It is a too general of a question. How much extra market share, how much extra profit. What are the capital requirements to make either. Most of the time you can't gain enough market share to drive competitors out of business.
If you had one product that increases your profit, but another that increases your market share, which would you prefer?
