1 - they are named for the owner/s (Ford, Wilhelmina, Sutherland, Marilyn, Adam, Fenton Moon, Trump)
2 - they have a name that implies high quality (Elite, Supreme, Premier, Select, Premium, Iconic, Diva)
3 - the name is related to photography or fashion (Click, Frame, PhotoGenics, Look, Scout, Chic, Scene)
4 - the name is related to the city where they are based (LA Models, Seattle Models Guild. New York Model Management, Stockholmsgruppen, Munich Models)